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Manage Customer Relationship
Introductions
Introduction (12:10)
Definition on '2B' (6:31)
Fundamentals
The Key: Customer Success (11:56)
Customer Lifetime Value (CLV) (6:36)
MCR Strategic Control Points (9:23)
Core Competitiveness (11:17)
Spiritual Contract & Iron-Triangle (11:03)
Questions & Sharing (7:33)
Manage Customer Relations (MCR)
Market to Sales Environment (9:54)
Win in Customer Relationship (7:49)
MCR Application & Practices (10:16)
Market to Sales Environment
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